Strategic and consistent marketing is essential in all retail centres.
Marketing is increasingly important as the retail property sector matures resulting in increased competition in many of the markets where centres are located. Centres that communicate with consistency of branding and a professional offer will always gain a greater market share than competitors.
Marketing is a key area of our expertise and point of difference which defines McKenzie Hall managed centres.
Marketing Services include:
- Development & execution of a Strategic Marketing Plan
- Media liaison, management and negotiation
- Development and execution of a Communication Plan
- Development of the Annual Promotional Calendar
- Relationship marketing and management
- Community marketing
- Promotional event management, evaluation and review
- Customer centric programs
- Brand management and development
- Innovative e-marketing