Strategic and consistent marketing is essential in all retail centres.

Marketing is increasingly important as the bulky goods retail sector matures resulting in increased competition in many of the markets where centres are located. Centres that communicate with consistency of branding and a professional offer will always gain a greater market share than competitors.

McKenzie Hall see marketing as a key area of expertise which many centres do not have available to them.

Marketing Services include:

• Development & execution of a strategic Marketing Plan
• Media liaison, management and negotiation
• Development and execution of a Communication Plan
• Development of a Promotional Calendar
• Relationship Marketing and Management
• Community Marketing and Management
• Promotional Management, evaluation and review
• Customer Centric programs
• Brand management and development
• Market research